MARKETING SPECIALIZATION
Certificate of Specialization
Program Details
The Certificate of Specialization gives students an opportunity to take classes in advertising, sales, marketing and e-commerce. Classes give students insight into creating marketing plans, creating effective advertisements, and the role of e-commerce within the business environment.
Pathways
We don’t have detailed information about different pathways or courses for this program.
For more information about this program pathways and courses make an appointment with the school counselor.
Create a customized education plan that fits your needs and ensure that you have sufficient units to graduate (at least 60 semester units or 90 quarter units for an associate degree and 120 semester units or 180 quarter units for a bachelor’s degree).
Featured Careers
Find your calling. Explore high-earning careers with entry-level data from the U.S. Bureau of Labor Statistics.
Advertising and Promotions Managers
Bachelor's degree
- Job growth: Declining
- Low salary: 63,000
- High salary: 0
- Average salary: 126960
Business Teachers, Postsecondary
Doctoral degree, Master's degree
- Job growth: Rising
- Low salary: 46,460
- High salary: 210,530
- Average salary: 97270
Fundraisers
Bachelor's degree
- Job growth: Rising
- Low salary: 43,200
- High salary: 106,960
- Average salary: 66490
All Careers in MARKETING SPECIALIZATION (13)
| Marketing Managers | Bachelor's degree, Master's degree | Rising | 161,030 |
|---|---|---|---|
| Sales Managers | Bachelor's degree, Associate's degree | Rising | 138,060 |
| Advertising and Promotions Managers | Bachelor's degree | Declining | 126,960 |
| Fundraising Managers | - n/a | Rising | 123,480 |
| Video Game Designers | Bachelor's degree, High school diploma/GED | Rising | 98,090 |
| Web and Digital Interface Designers | - n/a | Rising | 98,090 |
| Business Teachers, Postsecondary | Doctoral degree, Master's degree | Rising | 97,270 |
| Market Research Analysts and Marketing Specialists | Bachelor's degree, Master's degree | Rising | 76,950 |
| Search Marketing Strategists | Bachelor's degree, Associate's degree | Rising | 76,950 |
| Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | High school diploma/GED, Bachelor's degree | Rising | 66,780 |
| Fundraisers | Bachelor's degree | Rising | 66,490 |
| Purchasing Agents, Except Wholesale, Retail, and Farm Products | Bachelor's degree | Rising | |
| Wholesale and Retail Buyers, Except Farm Products | Bachelor's degree, High school diploma/GED | Rising |
Program Pathways Mapper incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). O*NET® is a trademark of USDOL/ETA.
Learning Outcomes
Learning outcomes help you work towards your educational goals.
- Construct collaboratively an advertising plan and corresponding sample advertisement for a small business.
- Create collaboratively a social media marketing plan for a small business and measure the effectiveness of the plan.
- Prepare collaboratively a comprehensive marketing plan for a small business.
- Produce a comprehensive plan for selling, including prospecting, planning a sales call, making a sales presentation, overcoming objections, closing a sale, and follow up.