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MARKETING SPECIALIZATION

Certificate of Specialization



Program Details

The Certificate of Specialization gives students an opportunity to take classes in advertising, sales, marketing and e-commerce. Classes give students insight into creating marketing plans, creating effective advertisements, and the role of e-commerce within the business environment.

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Pathways

We don’t have detailed information about different pathways or courses for this program.

For more information about this program pathways and courses make an appointment with the school counselor.

Create a customized education plan that fits your needs and ensure that you have sufficient units to graduate (at least 60 semester units or 90 quarter units for an associate degree and 120 semester units or 180 quarter units for a bachelor’s degree).

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Featured Careers

Find your calling. Explore high-earning careers with entry-level data from the U.S. Bureau of Labor Statistics.

  • Business Teachers, Postsecondary

    Doctoral degree, Master's degree

    • Job growth: Rising
    • Low salary: 46,460
    • High salary: 210,530
    • Average salary: 97270
    Rising Job Growth $ 97,270 Average Salary $46,460 $210,530

  • Fundraisers

    Bachelor's degree

    • Job growth: Rising
    • Low salary: 43,200
    • High salary: 106,960
    • Average salary: 66490
    Rising Job Growth $ 66,490 Average Salary $43,200 $106,960

  • Market Research Analysts and Marketing Specialists

    Bachelor's degree, Master's degree

    • Job growth: Rising
    • Low salary: 42,070
    • High salary: 144,610
    • Average salary: 76950
    Rising Job Growth $ 76,950 Average Salary $42,070 $144,610

All Careers in MARKETING SPECIALIZATION (6)

Video Game DesignersBachelor's degree, High school diploma/GEDRising98,090
Business Teachers, PostsecondaryDoctoral degree, Master's degreeRising97,270
Market Research Analysts and Marketing SpecialistsBachelor's degree, Master's degreeRising76,950
Search Marketing StrategistsBachelor's degree, Associate's degreeRising76,950
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific ProductsHigh school diploma/GED, Bachelor's degreeRising66,780
FundraisersBachelor's degreeRising66,490

Program Pathways Mapper incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). O*NET® is a trademark of USDOL/ETA.

Learning Outcomes

Learning outcomes help you work towards your educational goals.

  1. Construct collaboratively an advertising plan and corresponding sample advertisement for a small business.
  2. Create collaboratively a social media marketing plan for a small business and measure the effectiveness of the plan.
  3. Prepare collaboratively a comprehensive marketing plan for a small business.
  4. Produce a comprehensive plan for selling, including prospecting, planning a sales call, making a sales presentation, overcoming objections, closing a sale, and follow up.