E-COMMERCE SPECIALIZATION
Certificate of Specialization
Program Details
The internet/Digital Marketing Certificate provides students with a solid grounding for entry-level internet marketing positions in agencies, businesses and freelance work. The certificate courses cover strategies topics such as Internet business models, e-commerce transactions and product fulfillment, as well as hand-on experience setting up and marketing a prototype online business. Students who intend to pursue a Business degree at a four-year institution will need to follow the courses required for the Business Administration transfer degree.
Pathways
We don’t have detailed information about different pathways or courses for this program.
For more information about this program pathways and courses make an appointment with the school counselor.
Create a customized education plan that fits your needs and ensure that you have sufficient units to graduate (at least 60 semester units or 90 quarter units for an associate degree and 120 semester units or 180 quarter units for a bachelor’s degree).
Featured Careers
Find your calling. Explore high-earning careers with entry-level data from the U.S. Bureau of Labor Statistics.
Brownfield Redevelopment Specialists and Site Managers
Bachelor's degree
- Job growth: Rising
- Low salary: 68,860
- High salary: 227,590
- Average salary: 136550
Business Teachers, Postsecondary
Doctoral degree, Master's degree
- Job growth: Rising
- Low salary: 46,460
- High salary: 210,530
- Average salary: 97270
Chief Executives
Master's degree, Bachelor's degree
- Job growth: Rising
- Low salary: 73,710
- High salary: 0
- Average salary: 206420
All Careers in E-COMMERCE SPECIALIZATION (14)
| Chief Executives | Master's degree, Bachelor's degree | Rising | 206,420 |
|---|---|---|---|
| Chief Sustainability Officers | Master's degree, Bachelor's degree | Rising | 206,420 |
| Brownfield Redevelopment Specialists and Site Managers | Bachelor's degree | Rising | 136,550 |
| Compliance Managers | Bachelor's degree, Master's degree | Rising | 136,550 |
| Loss Prevention Managers | Bachelor's degree, High school diploma/GED | Rising | 136,550 |
| Managers, All Other | - n/a | - n/a | 136,550 |
| Regulatory Affairs Managers | Bachelor's degree, Master's degree | Rising | 136,550 |
| Wind Energy Development Managers | Bachelor's degree, Associate's degree | Rising | 136,550 |
| Wind Energy Operations Managers | Associate's degree, Bachelor's degree | Rising | 136,550 |
| General and Operations Managers | High school diploma/GED, Bachelor's degree | Rising | 102,950 |
| Business Teachers, Postsecondary | Doctoral degree, Master's degree | Rising | 97,270 |
| Fitness and Wellness Coordinators | Master's degree, Bachelor's degree | Rising | 61,340 |
| Personal Service Managers, All Other | - n/a | - n/a | 61,340 |
| Spa Managers | Certificate after high school, Associate's degree | Rising | 61,340 |
Program Pathways Mapper incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). O*NET® is a trademark of USDOL/ETA.
Learning Outcomes
Learning outcomes help you work towards your educational goals.
- Analyze the target market, competitors' offerings to that target, and types of products that will create a competitive advantage.
- Create an online community, including affiliate marketing, up sell, cross-sell, and venture partner opportunities; create customer relationships and strategies for retaining those customers for life.
- Describe the major trends in e-commerce today and explore future trends.
- Develop a prototype online business for the capstone project using a template-based site or a simple storefront package site, and conduct Alpha and Beta testing to debug the prototype site.
- Prepare and demonstrate an integrated social media marketing campaign, including personal branding, blogs, videos, email campaigns, affiliate marketing, Search Engine Optimization and Search Engine Marketing.