Scan to view website

MARKETING SPECIALIZATION

Certificate of Specialization



Program Details

The Certificate of Specialization gives students an opportunity to take classes in advertising, sales, marketing and e-commerce. Classes give students insight into creating marketing plans, creating effective advertisements, and the role of e-commerce within the business environment.

Expand Program Details

On this page:

MARKETING SPECIALIZATION Pathways

Pathways listed below are for the catalog year 2021-2022. Maps for previous years are available on each pathway page. What is a catalog year?

Featured Careers

Find your calling. Explore high-earning careers with entry-level data from the U.S. Bureau of Labor Statistics.

  • Advertising and Promotions Managers

    Bachelor's degree

    • Job growth: Declining
    • Low salary: 63,000
    • High salary: 0
    • Average salary: 126960
    Declining Job Growth $ 126,960 Average Salary $63,000 $0

  • Business Teachers, Postsecondary

    Doctoral degree, Master's degree

    • Job growth: Rising
    • Low salary: 46,460
    • High salary: 210,530
    • Average salary: 97270
    Rising Job Growth $ 97,270 Average Salary $46,460 $210,530

  • Fundraisers

    Bachelor's degree

    • Job growth: Rising
    • Low salary: 43,200
    • High salary: 106,960
    • Average salary: 66490
    Rising Job Growth $ 66,490 Average Salary $43,200 $106,960

All Careers in MARKETING SPECIALIZATION (13)

Marketing ManagersBachelor's degree, Master's degreeRising161,030
Sales ManagersBachelor's degree, Associate's degreeRising138,060
Advertising and Promotions ManagersBachelor's degreeDeclining126,960
Fundraising Managers- n/aRising123,480
Video Game DesignersBachelor's degree, High school diploma/GEDRising98,090
Web and Digital Interface Designers- n/aRising98,090
Business Teachers, PostsecondaryDoctoral degree, Master's degreeRising97,270
Market Research Analysts and Marketing SpecialistsBachelor's degree, Master's degreeRising76,950
Search Marketing StrategistsBachelor's degree, Associate's degreeRising76,950
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific ProductsHigh school diploma/GED, Bachelor's degreeRising66,780
FundraisersBachelor's degreeRising66,490
Purchasing Agents, Except Wholesale, Retail, and Farm ProductsBachelor's degreeRising
Wholesale and Retail Buyers, Except Farm ProductsBachelor's degree, High school diploma/GEDRising

Program Pathways Mapper incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). O*NET® is a trademark of USDOL/ETA.

Learning Outcomes

Learning outcomes help you work towards your educational goals.

  1. Construct collaboratively an advertising plan and corresponding sample advertisement for a small business.
  2. Create collaboratively a social media marketing plan for a small business and measure the effectiveness of the plan.
  3. Prepare collaboratively a comprehensive marketing plan for a small business.
  4. Produce a comprehensive plan for selling, including prospecting, planning a sales call, making a sales presentation, overcoming objections, closing a sale, and follow up.