E-COMMERCE SPECIALIZATION
Certificate of Specialization
Program Details
The internet/Digital Marketing Certificate provides students with a solid grounding for entry-level internet marketing positions in agencies, businesses and freelance work. The certificate courses cover strategies topics such as Internet business models, e-commerce transactions and product fulfillment, as well as hand-on experience setting up and marketing a prototype online business. Students who intend to pursue a Business degree at a four-year institution will need to follow the courses required for the Business Administration transfer degree.
E-COMMERCE SPECIALIZATION Pathways
Pathways listed below are for the catalog year 2021-2022. Maps for previous years are available on each pathway page. What is a catalog year?
Featured Careers
Find your calling. Explore high-earning careers with entry-level data from the U.S. Bureau of Labor Statistics.
Brownfield Redevelopment Specialists and Site Managers
Bachelor's degree
- Job growth: Rising
- Low salary: 68,860
- High salary: 227,590
- Average salary: 136550
Business Teachers, Postsecondary
Doctoral degree, Master's degree
- Job growth: Rising
- Low salary: 46,460
- High salary: 210,530
- Average salary: 97270
Chief Executives
Master's degree, Bachelor's degree
- Job growth: Rising
- Low salary: 73,710
- High salary: 0
- Average salary: 206420
All Careers in E-COMMERCE SPECIALIZATION (14)
| Chief Executives | Master's degree, Bachelor's degree | Rising | 206,420 |
|---|---|---|---|
| Chief Sustainability Officers | Master's degree, Bachelor's degree | Rising | 206,420 |
| Brownfield Redevelopment Specialists and Site Managers | Bachelor's degree | Rising | 136,550 |
| Compliance Managers | Bachelor's degree, Master's degree | Rising | 136,550 |
| Loss Prevention Managers | Bachelor's degree, High school diploma/GED | Rising | 136,550 |
| Managers, All Other | - n/a | - n/a | 136,550 |
| Regulatory Affairs Managers | Bachelor's degree, Master's degree | Rising | 136,550 |
| Wind Energy Development Managers | Bachelor's degree, Associate's degree | Rising | 136,550 |
| Wind Energy Operations Managers | Associate's degree, Bachelor's degree | Rising | 136,550 |
| General and Operations Managers | High school diploma/GED, Bachelor's degree | Rising | 102,950 |
| Business Teachers, Postsecondary | Doctoral degree, Master's degree | Rising | 97,270 |
| Fitness and Wellness Coordinators | Master's degree, Bachelor's degree | Rising | 61,340 |
| Personal Service Managers, All Other | - n/a | - n/a | 61,340 |
| Spa Managers | Certificate after high school, Associate's degree | Rising | 61,340 |
Program Pathways Mapper incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). O*NET® is a trademark of USDOL/ETA.
Learning Outcomes
Learning outcomes help you work towards your educational goals.
- Analyze the target market, competitors' offerings to that target, and types of products that will create a competitive advantage.
- Create an online community, including affiliate marketing, up sell, cross-sell, and venture partner opportunities; create customer relationships and strategies for retaining those customers for life.
- Describe the major trends in e-commerce today and explore future trends.
- Develop a prototype online business for the capstone project using a template-based site or a simple storefront package site, and conduct Alpha and Beta testing to debug the prototype site.
- Prepare and demonstrate an integrated social media marketing campaign, including personal branding, blogs, videos, email campaigns, affiliate marketing, Search Engine Optimization and Search Engine Marketing.