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E-COMMERCE SPECIALIZATION

Certificate of Specialization



Program Details

The internet/Digital Marketing Certificate provides students with a solid grounding for entry-level internet marketing positions in agencies, businesses and freelance work. The certificate courses cover strategies topics such as Internet business models, e-commerce transactions and product fulfillment, as well as hand-on experience setting up and marketing a prototype online business. Students who intend to pursue a Business degree at a four-year institution will need to follow the courses required for the Business Administration transfer degree.

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E-COMMERCE SPECIALIZATION Pathways

Pathways listed below are for the catalog year 2020-2021. Maps for previous years are available on each pathway page. What is a catalog year?

Featured Careers

Find your calling. Explore high-earning careers with entry-level data from the U.S. Bureau of Labor Statistics.

  • Business Continuity Planners

    Bachelor's degree

    • Job growth: Rising
    • Low salary: 46,230
    • High salary: 147,830
    • Average salary: 81270
    Rising Job Growth $ 81,270 Average Salary $46,230 $147,830

  • Business Operations Specialists, All Other

    • Job growth:
    • Low salary: 46,230
    • High salary: 147,830
    • Average salary: 81270
    $ 81,270 Average Salary $46,230 $147,830

  • Business Teachers, Postsecondary

    Doctoral degree, Master's degree

    • Job growth: Rising
    • Low salary: 46,460
    • High salary: 210,530
    • Average salary: 97270
    Rising Job Growth $ 97,270 Average Salary $46,460 $210,530

All Careers in E-COMMERCE SPECIALIZATION (13)

Marketing ManagersBachelor's degree, Master's degreeRising161,030
Video Game DesignersBachelor's degree, High school diploma/GEDRising98,090
Web and Digital Interface Designers- n/aRising98,090
Business Teachers, PostsecondaryDoctoral degree, Master's degreeRising97,270
Business Continuity PlannersBachelor's degreeRising81,270
Business Operations Specialists, All Other- n/a- n/a81,270
Online MerchantsBachelor's degree, High school diploma/GEDRising81,270
Security Management Specialists- n/aRising81,270
Sustainability SpecialistsBachelor's degree, Master's degreeRising81,270
Market Research Analysts and Marketing SpecialistsBachelor's degree, Master's degreeRising76,950
Search Marketing StrategistsBachelor's degree, Associate's degreeRising76,950
First-Line Supervisors of Office and Administrative Support WorkersBachelor's degree, High school diploma/GEDRising66,140
First-Line Supervisors of Retail Sales WorkersHigh school diploma/GED, Associate's degreeRising47,320

Program Pathways Mapper incorporates information from O*NET Web Services by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). O*NET® is a trademark of USDOL/ETA.

Learning Outcomes

Learning outcomes help you work towards your educational goals.

  1. Analyze the target market, competitors' offerings to that target, and types of products that will create a competitive advantage.
  2. Create an online community, including affiliate marketing, up sell, cross-sell, and venture partner opportunities; create customer relationships and strategies for retaining those customers for life.
  3. Describe the major trends in e-commerce today and explore future trends.
  4. Develop a prototype online business for the capstone project using a template-based site or a simple storefront package site, and conduct Alpha and Beta testing to debug the prototype site.
  5. Prepare and demonstrate an integrated social media marketing campaign, including personal branding, blogs, videos, email campaigns, affiliate marketing, Search Engine Optimization and Search Engine Marketing.